Six of the Best

When I first stumbled across Shake Well Before Use I remember laughing out loud. I remember thinking to myself, "I can't believe she said that". So then I kept coming back. But it wasn't just the shock value -- and regular readers will know that there is plenty of that in store -- it was also the perception. It is like a laser or the crack of a whip. Often the commentary will be boiled down to a single line, while at other times, there is a willingness to engage and debate risky and provocative topics.

So, if you are new to Shake Well Before Use and Ariel's unique writing style, I would like to introduce you to my six of the best:

• More to crave ... -- Racy topics and racy copy are a staple diet here, but I particularly loved "an overkill of innuendos".
• If you are going to fuck up ... -- Sure there is plenty of racy copy, but let's be clear about the way to grab attention in a sea of RSS feeds. Create a headline with attitude.
• Cockpunch the chumps -- Ok ... another great headline, but there is more. This post leads you through the reasons and then delivers a sucker punch -- "Viral marketing isn't about hitting as many people as you can, that's what TV is for". As Borat would say, "NICE".
• Recipe for viral -- questioning what is considered "success" for online video.
• SXSW -- In case you were, like me, unable to travel 15,000 miles to attend SXSW, Ariel provided excellent and timely commentary on events, conversations and panel discussions. Quite exceptional, actually.
• Continuous mentioning of one handed typists -- you all know who you are and if you don't stop you'll go ... well, you'll go.