December 7, 2006

Mountain Dew provokes you to pay attention

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zlad.pngObviously in the age of DVR and overall lack of giving a damn, tv spots are pulling at straws for attention spans. While some are taking the flipbook APF approach, others are simply relying on the goodwill of our fast forward moderation. Mountain Dew MDX, an "energy infused soda", has launched a series of smug commercials during the late night slots that show video clips and then ask specific questions about what you just saw (assuming you gave a damn) followed up by the StaySharp URL. Visiting the site, MDX counts on consumers to lose. If you prove not to be "sharp", you're fed an advertisement.

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