January 9, 2008

Subliminal advertising takes a slightly less subtle route

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Globusmangoes.preview.jpgCreated by Ogilvy out of Frankfurt, this series of ads aims to nudge the naughty-minded into buying an otherwise innocent product. The ads were produced for Globus Supermarket in Germany. With tag lines like "satisfy your appetite", the play on imagery is pleasurable until you find yourself wanting to fondle mangos and feel up bananas.

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(moderated for inappropriateness)