Laser hair removal taps into BDSM

Sex in advertising sometimes pushes seemingly touchy subjects. Very few venture into fetishes outside of obsessing over whichever product is being promoted that week. Being a bit more bold, an ad out of Canada last year went kinky. Bringing attention to BDSM, the ad for laser hair removal displayed masked women in push-ups and panties with the tag line, "stop torturing your skin". While the ads were meant to combine the sex-and-shock sells tactics, it's unfortunate the spectrum of BDSM was tagged as torture. Some might prefer a spanking over repeatedly long laser hair removal sessions.