December 3, 2007

Laser hair removal taps into BDSM

| | Comments (0)

Priciderm---2.preview.jpgSex in advertising sometimes pushes seemingly touchy subjects. Very few venture into fetishes outside of obsessing over whichever product is being promoted that week. Being a bit more bold, an ad out of Canada last year went kinky. Bringing attention to BDSM, the ad for laser hair removal displayed masked women in push-ups and panties with the tag line, "stop torturing your skin". While the ads were meant to combine the sex-and-shock sells tactics, it's unfortunate the spectrum of BDSM was tagged as torture. Some might prefer a spanking over repeatedly long laser hair removal sessions.

Leave a comment

(moderated for inappropriateness)