Update: The agency who created the site and Garnier appear to have been unaware of any activity executed by PayPerPost. The campaign itself is a cute spoof site, but didn't have the intention of marketing without transparency. Adrants is currently investigating who was behind the PayPerPost marketing.
We're begrudgingly posting this to out
Garnier's lame attempts at viral marketing and potentially another blogging blunder from PayPerPost (though, we're sure they're smiling at the idea of getting any buzz):
Shake Well Before Use received an email from firstname.lastname@example.org:
"Hey- So I saw this video on youtube- I guess Garnier pulled sponsorship of this show, the harry situation, b/c it was too sexed up. http://www.youtube.com/watch?v=NQGOZaG0kOg -deana"
Of course, any attempts to Google this email address fail.
The YouTube video shows a supposed Garnier employee telling viewers not to go to http://theharrysituation.com in a very *wink wink* manner.
The Harry Situation site is a
horrid attempt at a spoof site, not naming what networks, lawyers, etc. they were working with, but somehow managing to spill out the fill name of "Ganier Frucits" at any chance. A quick WhoIS lookup gives a vague address and another un-Google-able Gmail address.
Googling the name of "Todd Gruyere" only pulls up a handful of sites where you can post for free on (mostly free blog ranking sites). The sites that do contain blurbs about the situation, are all written in a similar style with the same facts on each blurb. Interestingly, these blog posts only link to "The Harry Situation", almost always twice in one blog post, and usually one of the links is a TinyURL (not surprisingly, various blogs are linking to the same TinyURLs, but somehow not to each other, nor to where they obtained this information from), something that isn't used often for blog links.
On this particular blog post, the site is again, linked to twice (with 2 TinyURLs). One of which is supposed to go to Todd's "blog", but when you click on the link, it (surprise!) takes you to an image of the "show" hosted on PayPerPost. Also, "interestingly", the same name of the image is used on the Harry Situation blog, only this time appropriately hosted on the site. Other blogs that host the post load PayPerPost data when you visit them.
Our investigative conclusion? Not only has PayPerPost
Garnier (and potentially associated ad agencies) attempted to "game" bloggers, by somehow believing that they will link to anything without credentials, but it seems that they are incredibly insatiable in making themselves and any blogger associated with them become an evil empire of ridiculousness.
Dear PayPerPost, PayPerPost bloggers, and PayPerPost clients
(possibly, but not yet confirmed, Garnier), please stop lying your way to links. It's pathetic and disrespectful.
Update: Adpuppet researches Deana Burke further.
Update 2: The content creator (Kirt) left a few comments below. It appears that Kirt and Garnier were unaware of the PayPerPost efforts.