June 20, 2007

Ad tells fatties to face the 'facts'

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785057.jpgLiposuction of fat for an injection of fear, new ads from a Brazil-based yogurt maker are playing on the offensive. With a tag line of "Forget about it. Men's preference will never change. Fit Light Yogurt", the ads feature overweight women in well-known movie scenes. Below-the-belt blunt advertising can work when well done, but this campaign still leaves a bit of a blood in the middle. Created by Salles Chemistri, the campaign is certainly garnering reactions. Unfortunately, negative Word Of Mouth travels at a much more rapid rate. Take your anger out on the treadmills or truffles, ladies.

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