A recent campaign went mobile for mammaries by utilizing text messaging as a call to action. The lingerie company, Bravissimo, is known for intimates for "big boobed women". Reciting the alphabet from D to double-J, TV spots with unique text messaging IDs had the most response. Apparently, 45% of total responses to the big boobed campaign came from text. The article fails to mention how much of the 45% were confused males expecting late night tits-n-texting action.
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