IKEA rolls over to get you in bed

IKEA shares their bed with you by sensing your position. Using an interactive projection of a sleeping man (or couple) on a mattress, he kindly rolls over when you approach to try it out yourself. Perhaps it's that Swedish charm, but some customers might claim they don't receive near the same courtesy at home. Sheet stealers and bed hogs may soon be one-upped and outed by holograms.

[via]