May 15, 2007

Conde Nast plasters up celebs for subscriptions

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parker_conde_small.jpgConde Nast, the global magazine publisher, kicked off a new campaign recently titled Point of Passion. The advertising features photos of an array of celebrities reading various Conde Nast publications, all with a somewhat forced expression of interest on their face. To lighten up their mood, Gawker had some cut-n-paste fun with copy. The photos included lines like "We'll never leave you for a hotter younger less pregnant subscriber" and "In space no one can hear you scream about our terrible layout". If only advertising was always this comforting.

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