April 13, 2007

Panties provocatively piss off the masses

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2007_04_12_sloggi.jpgWhile sex sells, lawsuits linger. Taking note of America's fancy for feuding, European lingerie boutique, Sloggi, approaches advertising in an off-kilter fashion. By purposefully targeting treacherous territory (Fleshbot points out mosques) with banned billboards, Sloggi aims for shock over seduction. Now with an interactive website, the French fanny line allows you to make your own politically incorrect content, just in time to piss off more conservative-commenters at Adrants. Wah, a LINGERIE line is using sexual imagery of women for advertising. How shocking.

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Are the commenters at Adrants "conservative" or are they feminists? Seems to me like there's a big difference between the two.

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(moderated for inappropriateness)