March 29, 2007

Average American Male, not so average American advertising

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Challenged with the launch of a new book and a necessity to peak interests, the publishers at HarperCollins decided to market the book solely online. To no surprise, there was a limited budget. Originally the publisher had set out to market the book in newspapers and magazines, but the content proved to be a bit too precariously positioned for publishing. The novel, Average American Male by Chad Kultgen is about what men really think. This isn't the bubblegum version of "He's Just Not That Into You", as such, it required above-average American advertising. More than a million views and a third printing later, some may call the sexed up spots a success. View videos #1, #2, and #3.

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