January 11, 2007

Hacking is for snobs

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2007_01_moma-thumb.jpgWhen advertising is at a premium, desperate and unique solutions arise. "Hacking" into art snobbery seems to be the latest trend for a couple partners in contemporary crime.

"I wanted to share a snapshot of a NY urban joke me and my wife just hacked last night. We're neighbors of MoMA and while they're setting up these new video projectons for the Doug Aitken show, we decided to promote the latest art institution advertising media buy...This projection was done just once in traditional guerrilla fashion and will not be running during the show."

A humble suggestion to optimize the "joke" to improve reach among true snobs? "You're video here".

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