January 30, 2007

Burger King wants to play for keeps

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bk3.preview.jpgAside from your soul, Burger King wants to keep you as a lifelong buddy, right until the end. An ad by .start ironically captures the iconic unintentional "truth" in advertising by letting the Marlboro man have just one more, "for old time's sake". Surprisingly, this is one piece of creative The King did not touch. Otherwise, we might be forced to bring back the cowboy innuendos from last year, and everyone needs that as much as they need to cram another whopper down their throat. Perhaps chicken fries will make an appearance for the menthol campaign.

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"Because obesity is the new lung cancer."

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