Nike knocks your clothes off

With fishnets, feathers, and a dash of pasties, Nike promoted their new store in Paris with a mixture of fashionable addrenaline and attitude. The store interior takes a tangent from its ad with bold yet sexy typographic details. The interior was designed by none other than the visual scientists at Why Not Associates. Having the pleasure of visiting their office a couple years ago in London, the team explained their background and true love of experimentation with both photography and typography. While the ad pictured was produced by DDB Paris, all the elements of the Nike Paris launch are in sync in expression.