October 27, 2006

My face is up here!

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avon1.jpgWhile the use of graffiti in advertising usually backfires, this campaign aims at a less exploitive approach.

Unlike Iran, Avon commercializes cover ups. Avon's 2005 Defend Yourself! campaign for breast cancer prevention leverages outdoor media placements for unique designs. Credits out to Mark/BBDO.

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(moderated for inappropriateness)