Shake Well Before Use covers the intersections between art, advertising, sex, and technology.

Ariel Waldman is a San Francisco-based digital anthropologist and the publisher of Shake Well Before Use, which covers the intersection of art, advertising, sex and technology. She also is the community manager for Pownce, a social P2P sharing application, and a columnist for Engadget. Waldman has served as a contributor for Adrants and the SuicideGirls Geek Newswire. In 2008, she was named one of the top 50 most influential individuals in Silicon Valley. Previously, she was a CoLab program coordinator at NASA as well as a Digital Insights Analyst at VML, an interactive WPP agency, for 8 years. For more about Ariel, visit arielwaldman.com.

This blog does not reflect the opinion of her employers/clients

Buzz about Shake Well Before Use:

"Ariel Waldman has the freshest perspective on art, advertising, sex and technology." -- David Brain, President & CEO of Edelman Europe

"cheeky and provocative ... clear sense of good story ... strong voice ... excellent example of what is good in blogging -- originality of ideas, excellent delivery and a capacity to put [herself] on the line for the sake of the story." -- Marketing Profs Daily Fix

"Art, Advertising, Sex + Technology' Ummmm.... who does THAT remind you of? Heh. Thanks, Ariel. Damn glad to meet you." -- Hugh MacLeod, Gapingvoid

"Ariel is funny, smart and ruthless." -- American Copywriter

Shake Well Before Use does not reflect the opinion of her employers/clients.